Email Marketing allows you to forge a connection with customers, and that can make the difference between someone being a one-shot and a repeat customer. Reach customers & prospects where they go most: their Inbox.
Email marketing campaigns and newsletters represent a powerful and cost-effective direct marketing tool that enables small businesses to smartly communicate with their customer base while meaningfully engaging with prospective customers.
An email marketing program from Business Sense Marketing enables your business to quickly, efficiently and constantly deliver promotional offers and newsletters.
Constant communication and targeted messages makes recipients more likely to think of you when they need a product or service like yours and helps turn prospects into customers and customers into repeat sales.
Business Sense Marketing has been helping companies get results with their email marketing for over ten years. In recognition of these efforts, we were given All Star Awards by Constant Contact, the leading email provider for small business in 2013, 2012, 2011 and 2010.
Each year, a select group of Constant Contact customers are honored with the All Star Award for their exemplary marketing results. Business Sense Marketing results ranked among the top 10% of Constant Contact’s customer base.
Email marketing has many advantages compared to traditional direct marketing programs. For example with Direct Mail it can take months to create and execute a mailing. Then, you wait another few weeks to analyze the results in order to determine success.
In contrast, a permission email marketing campaign can be executed in days with results trackable in real-time — giving you immediate feedback while your campaign is in progress.
Components of a Business Sense Marketing email marketing program:
- A customized newsletter subscribe / unsubscribe form that is placed onto your website
- A secure database to store and manage names and email addresses
- Professional HTML and text promotional offer / newsletter content creation & collaboration
- Dynamic delivery of email (newsletter, promotional offers) to your recipients
- Full bounce back and subscriber removal-request processing
- Comprehensive reporting.
Email has a median ROI of 122% – more than four times higher than other marketing formats, including social media, direct mail and paid search. (Source: Direct Marketing Association.)