Email marketing campaigns and newsletters represent a powerful and cost-effective direct marketing tool that enables you to smartly communicate with your customer base while opening and identifying prospective customers.
An email marketing program enables your business to quickly, efficiently and constantly deliver promotional offers and newsletters to your customer and prospect base. Constant communication makes these recipients more likely to think of you when they need a product or service like yours and helps turn prospects into customers and customers into repeat sales. Accordingly, every business should be collecting email addresses from customers and prospects.
Newsletter developed for Nicholas Christies Day Spa
Our solution enables you to place a signup box on your web site for people to enter their email address and any other relevant information and a database where lists can be uploaded. If at some point somebody no longer wants to be on your email list, they can unsubscribe and their information will automatically be removed.
Email marketing has many advantages compared to traditional direct marketing programs. For example with Direct Mail it can take months to create and execute a mailing. Then, you wait another few weeks to analyze the results in order to determine success. In contrast, a permission email marketing campaign can be executed in days with results trackable in real-time — giving you immediate feedback while your campaign is in progress.
Components of a BusinessSenseMarketing email marketing program include:
- A customized newsletter subscribe / unsubscribe form that is placed onto your website
- A secure database to store and manage names and email addresses
- Professional HTML and text promotional offer / newsletter content creation & colloboration
- Dynamic delivery of email (newsletter, promotional offers) to your recipients
- Full bounce back and subscriber removal-request processing
- Comprehensive reporting