A great number of new and more robust local and hyperlocal online resources are offering local businesses impressive opportunities to generate visibility, drive web site traffic and direct purchase decisions. Perhaps even more enticing is that in most cases inclusion on these sites is available at no cost.
Unfortunately, a majority of local businesses are not aware of these online platforms such as Google Places, never mind understanding how to use them most efficiently.
Given this gap, Business Sense Marketing helps local businesses claim their place and manage their online presence with the appropriate content (text, pictures, videos), messaging and promotions (coupons). We get our local business clients listed at search engine local sites, social communities, 411 web sites, GPS/Mapping websites and basic business directories.
Through our web site reporting reviews, we are able to confirm that our clients are seeing increasing web traffic from these sites. People using local sites represent a much more qualified prospect, because they are specifying the business product or service offering within a geographic area, rather than a broad search term. Thus, these mediums represents a low cost way to generate business.