Search engine optimization is the process by which a web site is reshaped, reorganized, and rewritten in such a way as to maximize the probability of search engines finding it and ranking it at the top of their list.
Search Engines have an extensive and rigid set of rules on the basis of which they rank a particular site. Optimizing a site for search engines requires a continuous commitment as it takes time for optimization techniques to take effect.
Search Engine Optimization (SEO) requires consideration of a large number of factors. They include:
- Keyword phrase research and search description design
- Title, meta keyword, and meta description optimization
- Content placement and optimization to increase relevancy for target keyword and phrases
- Manual site submission to spidering search engines
- Submissions to free directories (DMOZ) and selected paid directories (Yahoo)
- Inbound link development from related sites and directories
- Ongoing maintenance, tracking, and employing new techniques as they emerge