A marketing audit is a comprehensive review of your marketing plan, objectives, strategies, and activities. The goal of a marketing audit is to see what’s working and what isn’t so you can identify areas for improvement.
For a marketing audit to be effective, it must be conducted regularly not just at the beginning of the preparation of a marketing strategy.
For entrepreneurs and small businesses, marketing audits keep you in touch with your milestones and business goals. The challenge of managing a small business often causes great ideas not to be executed.
Marketing Audit Steps
Set clear objectives
Conduct research and collect data