MARKETING PLAN DEVELOPMENT
VALIDATE YOUR INVESTMENTS
Only 10% of small businesses have a marketing plan.
It’s kind of like driving a car; it’s difficult to reach your destination if you don’t know where you’re going!
Your business will have a competitive advantage if you are in the 10% that develops a personalized, workable marketing plan.
PLAN ON IT – REDUCE BUSINESS UNCERTAINTY
It’s often a challenge for business owners to understand which marketing strategies and activities are most effective.
A marketing plan provides a clear reference platform for evaluating, prioritizing and selecting marketing activities. It is also typically a requirement for funding a business.
Developing a marketing plan can require considerable research on your market, your competitors, and so forth.
The planning process provides a unique opportunity for gathering information and encouraging objective discussions. But it is time well spent given the importance of optimally using your limited resources.
Business Sense Marketing is able to manage the marketing plan process, extracting information from our clients, providing supplemental information, collaborating on decision making and putting the plan together in a concise and connected manner.
TURN A GREAT IDEA INTO A MARKETING PLAN
The nature of your business and the uses for your marketing plan defines its contents.
Situational Analysis
Mission Statement
SWOT (Strengths, Weaknesses, Opportunities, Threats)
Product / Service Description
Competitive Analysis
Product Positioning
Target Market / Customer Profiles
Unique Value Propositions
Budget / Resources
Marketing Strategies
Marketing Activities
Marketing Calendar
Identification of Key Metrics
3 Year Proforma
Evaluate and Prioritize Marketing Activities.
Allocate Resources in an Optimal Manner.
Provide Direction to Achieve Business Goals.