Search Engine Optimization
Search Engine Optimization is one of the most important marketing activities for Small Businesses to take advantage of.
Search engine optimization is the process by which a web site is reshaped, reorganized, and rewritten in such a way as to maximize the probability of search engines finding it and ranking it at the top of their list.
Search Engines have an extensive and rigid set of rules on the basis of which they rank a particular site. Optimizing a small business web site for search engines requires a continuous commitment as it takes time for optimization techniques to take effect.
Search Engine Optimization (SEO) requires consideration of a large number of factors. They include:
- Relevant Content
- Web Site Coding
- Keyword phrase research and search description design
- Title, meta keyword, and meta description optimization
- Content placement and optimization to increase relevancy for target keyword and phrases
- Ongoing maintenance, tracking, and employing new techniques as they emerge
93% of online experiences begin with a search engine.
Three out of four consumers never scroll past the first page of search results.
(Source: Search Engine Journal)
Half of those who conduct a local search on their smartphone visit a nearby physical location within a day, and 34% who searched on computer/tablet did the same.